Private‐label consumer studies: A review and future research agenda

Autor:	Drew Martin, Antonella Capriello, Sabina Riboldazzi
Přispěvatelé:	Riboldazzi, S, Capriello, A, Martin, D
Rok vydání:	2021
Předmět:	retailing Marketing Private label Economics and Econometrics private label consumer review Public Health Environmental and Occupational Health store brand Advertising Business Store brand Applied Psychology
Zdroj:	International Journal of Consumer Studies. 45:844-866
ISSN:	1470-6431 1470-6423
Popis:	Focusing on the consumer studies, this review investigates the private label (PL) research to identify emerging themes and future research avenues. Through a systematic review approach, we outline theories, contexts, and methods described in 145 PL consumer studies published over the past five decades, unveiling a growing and formative body of literature consisting of five themes aggregated into the following three overarching themes: (1) PL buyer characteristics and perceptions, (2) PL marketing stimuli, and (3) PL post-purchase-related factors. In the context of these thematic areas, the present study identifies the factors influencing PL buying decision, highlighting peculiarities and characteristics of PL consumer behavior. Finally, we delineate long-range research goals of PL consumer studies.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::99cb81829b45f5f2753957c177f6671a https://doi.org/10.1111/ijcs.12675 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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