Brain potentials associated with the outcome processing in framing effects
Autor: | Qing Xu, Huixian Tang, Qingguo Ma, Jun Bian, Yandong Feng |
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Rok vydání: | 2012 |
Předmět: |
Adult
Male Feedback Psychological General Neuroscience Decision Making Brain Negativity effect Choice Behavior Framing effect Cognitive bias Association Young Adult Framing (social sciences) Associative processing Phenomenon Feedback related negativity Humans Female Cues Psychology Evoked Potentials Social psychology Associative property |
Zdroj: | Neuroscience Letters. 528:110-113 |
ISSN: | 0304-3940 |
Popis: | Framing effect is a cognitive bias referring to the phenomenon that people respond differently to different but objectively equivalent descriptions of the same problem. By measuring event-related potentials, the present study aimed to investigate the neural mechanisms underlying the framing effect, especially how the negative and positive frames influence the outcome processing in our brain. Participants were presented directly with outcomes framed either positively in terms of lives saved or negatively in terms of lives lost in large and small group conditions, and were asked to rate the favorableness of each of them. The behavioral results showed that the framing effect occurred in both group size conditions, with more favorable evaluations associated with positive framing. Compared with outcomes in positive framing condition, a significant feedback-related negativity (FRN) effect was elicited by outcomes in negative framing condition, even though the outcomes in different conditions were objectively equivalent. The results are explained in terms of the associative model of attribute framing effect which states that attribute framing effect occurs as a result of a valence-based associative processing. |
Databáze: | OpenAIRE |
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