Critiquing a utopian idea of sustainable consumption: a post-capitalism perspective
| Autor: | Janine Dermody, Anita Lifen Zhao, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Marketing
media_common.quotation_subject 05 social sciences Neoliberalism Environmental ethics Consumption (sociology) Politics Incrementalism HF5001_Business Political science 0502 economics and business Post-capitalism Environmentalism Sustainable consumption Survey data collection 050211 marketing HF5410_Marketing 050203 business & management media_common |
| ISSN: | 0276-1467 |
| Popis: | This paper proposes and critiques the idea of a post-capitalism sustainable consumption utopia to improve the ecological and human wellbeing of the planet. Such a notion can stimulate new imaginative thinking on a future sustainable world not dominated by neoliberalism. It can also strengthen SDG-12: responsible consumption and production. To do so, it examines the influence of pro-environmental self-identity, market-based barriers, and knowledge barriers on sustainable consumption buying, product lifetime extension, and environmental activism. Survey data was collected via online panels in Sweden (n=504) and the USA (n=1,017). Richly varied and complex findings emerge supporting the merit of this utopian idea. In particular, the importance of pro-environmental self-identity. This study illustrates how the post-capitalism notions of radical incrementalism and people power can initiate change using the civic, political, and environmental activism in sustainable consumption behaviours. Emerging implications for the viability of SDG-12 are also considered. This work offers rich opportunities for further research. |
| Databáze: | OpenAIRE |
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