Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults

Autor:	M. Jane Lewis, John Slade, Cristine D. Delnevo
Rok vydání:	2004
Předmět:	Adult medicine.medical_specialty Research and Practice Direct mail Health Behavior Persuasive Communication Ethnic group Tobacco Industry Tobacco industry Environmental health Odds Ratio medicine Humans Aged Marketing Receipt Consumption (economics) New Jersey business.industry Public health Smoking Public Health Environmental and Occupational Health Middle Aged Correspondence as Topic Direct marketing Smoking initiation business
Zdroj:	American Journal of Public Health. 94:257-259
ISSN:	1541-0048 0090-0036
DOI:	10.2105/ajph.94.2.257
Popis:	We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase consumption and impede cessation is unquestionable.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9929b72a0c86effbb274d22bce652cf5 https://doi.org/10.2105/ajph.94.2.257 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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