Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia

Autor:	Michele Quintano, Marcello Risitano, Annarita Sorrentino
Rok vydání:	2017
Předmět:	Brand management business.industry Critical success factor Advertising Marketing business GeneralLiterature_REFERENCE(e.g. dictionaries encyclopedias glossaries)
Zdroj:	Advancing Insights on Brand Management
DOI:	10.5772/intechopen.69735
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::98d6ec1b56cdb75385c71de4266a5af3 https://doi.org/10.5772/intechopen.69735 Zobrazit plný text záznamu