Recruiting and retaining youth and young adults: challenges and opportunities in survey research for tobacco control
| Autor: | Morgane Bennett, Elizabeth C. Hair, Jessica M. Rath, Jennifer Cantrell, Donna Vallone, J. Michael Dennis, Mansour Fahimi, Randall K. Thomas, Alexandria A. Smith |
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| Rok vydání: | 2017 |
| Předmět: |
Male
Gerontology Health (social science) Adolescent Population Psychological intervention Sample (statistics) Representativeness heuristic Sampling Studies Young Adult 03 medical and health sciences 0302 clinical medicine Surveys and Questionnaires 050602 political science & public administration Humans Medicine 030212 general & internal medicine education Internet education.field_of_study business.industry Patient Selection 05 social sciences Tobacco control Public Health Environmental and Occupational Health Advertising Social marketing 0506 political science Patient Compliance Survey data collection Female Smoking Cessation business Cohort study |
| Zdroj: | Tobacco Control. 27:147-154 |
| ISSN: | 1468-3318 0964-4563 |
| DOI: | 10.1136/tobaccocontrol-2016-053504 |
| Popis: | IntroductionEvaluation studies of population-based tobacco control interventions often rely on large-scale survey data from numerous respondents across many geographic areas to provide evidence of their effectiveness. Significant challenges for survey research have emerged with the evolving communications landscape, particularly for surveying hard-to-reach populations such as youth and young adults. This study combines the comprehensive coverage of an address-based sampling (ABS) frame with the timeliness of online data collection to develop a nationally representative longitudinal cohort of young people aged 15-21.MethodsWe constructed an ABS frame, partially supplemented with auxiliary data, to recruit this hard-to-reach sample. Branded and tested mail-based recruitment materials were designed to bring respondents online for screening, consent and surveying. Once enrolled, respondents completed online surveys every 6 months via computer, tablet or smartphone. Numerous strategies were utilized to enhance retention and representativenessResultsResults detail sample performance, representativeness and retention rates as well as device utilization trends for survey completion among youth and young adult respondents. Panel development efforts resulted in a large, nationally representative sample with high retention rates.ConclusionsThis study is among the first to employ this hybrid ABS-to-online methodology to recruit and retain youth and young adults in a probability-based online cohort panel. The approach is particularly valuable for conducting research among younger populations as it capitalizes on their increasing access to and comfort with digital communication. We discuss challenges and opportunities of panel recruitment and retention methods in an effort to provide valuable information for tobacco control researchers seeking to obtain representative, population-based samples of youth and young adults in the U.S. as well as across the globe. |
| Databáze: | OpenAIRE |
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