Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand
| Autor: | Che Ruhana Isa, Sedigheh Moghavvemi, Mohd Zulkhairi Mustapha, Ghazali Musa, Meghann Ormond, Jacob John Chiremel Chandy, A Kanagi, Thinaranjeney Thirumoorthi, P. Kanapathy |
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| Rok vydání: | 2017 |
| Předmět: |
Cross-sectional study
Strategy and Management Appeal Medical tourism WASS Transportation Development Destinations computer.software_genre Interactivity 0502 economics and business Patient business.industry Online presence management Medical provider 05 social sciences Cultural Geography On-line search Hospital websites Public relations Content analysis Order (business) Tourism Leisure and Hospitality Management 050211 marketing business computer 050212 sport leisure & tourism |
| Zdroj: | Tourism Management, 58, 154-163 Tourism Management 58 (2017) |
| ISSN: | 0261-5177 |
| DOI: | 10.1016/j.tourman.2016.10.010 |
| Popis: | Websites of private hospitals promoting medical tourism are important marketing channels for showcasing and promoting destinations' medical facilities and their array of staff expertise, services, treatments and equipment to domestic and foreign patient-consumers alike. This study examines the websites of private hospitals promoting medical tourism in three competing Asian countries (India, Malaysia and Thailand) in order to look at how these hospitals present themselves online and seek to appeal to the perceived needs of (prospective) medical tourists. The content and format of 51 hospitals are analyzed across five dimensions: hospital information and facilities, admission and medical services, interactive online services, external activities, and technical items. Results show differences between Indian, Malaysian and Thai hospital websites, pointing to the need for hospital managers to improve their hospitals’ online presence and interactivity. |
| Databáze: | OpenAIRE |
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