| Autor: |
Xiu-Yue Zhang, Jui-Che Tu, Shurui Gu, Tzu-Hsuan Lu, Minzhe Yi |
| Rok vydání: |
2022 |
| Předmět: |
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| Zdroj: |
Processes; Volume 10; Issue 3; Pages: 480 |
| ISSN: |
2227-9717 |
| DOI: |
10.3390/pr10030480 |
| Popis: |
This article aims to target the key factors that could positively affect crowdfunding success for green products in order to promote crowdfunding efficiency and green supply chain management. Methods: Data were collected through expert interviews and questionnaires and then processed through analytic hierarchy process (AHP) analysis. Statistical tool: This study used Expert Choice as the software for AHP analysis. Sampling: There were 20 participants (20 effective) in pretesting and 30 (23 effective) in formal testing. Participants were followers of green products in Taiwan. Results: (1) Twenty-four factors were abstracted to form the final construct; (2) the 24 key factors could be divided into 2 hierarchies, with 5 primary factors and 19 secondary factors; (3) among the 5 primary factors, “green diversified context” was the most influential; (4) among the 19 secondary factors, “product material is safe and non-toxic” was the most important. Conclusions: Funders would be likely to finance green products on crowdfunding platforms if these products fit the 24 key factors in orders. Implications: This research contributes to product life cycle theory and crowdfunding theory and practically improves the sustainability of green products. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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