Death Narratives, Negative Emotion, and Counterarguing: Testing Fear, Anger, and Sadness as Mechanisms of Effect
| Autor: | Helen M. Lillie, Sean J. Upshaw, Jakob D. Jensen, Manusheela Pokharel |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Persuasion
Health (social science) Narration Communication media_common.quotation_subject Emotions Public Health Environmental and Occupational Health Fear Library and Information Sciences Anger Discrete emotions Article Sadness Reading (process) Humans Narrative Psychology Negative emotion Social psychology media_common |
| Zdroj: | J Health Commun |
| Popis: | Narrative messaging research has demonstrated that story outcome (e.g., whether the main character lives or dies) can impact audience behavior, but more research explicating and testing mechanistic pathways is needed. The current study tests fear, anger, and sadness as mechanisms of persuasion, assessing effects on counterarguing, reading flow, and behavioral intention. The current study utilized a 2 (story outcome: death vs. survivor) × 4 (story character: Marla, Erin, Don, and Ray) between-participants experiment (N = 735) to test the effect of story outcome on behavioral intentions via discrete emotion. Death narratives generated greater fear, anger, and sadness. Fear was related to greater behavioral intention and reading flow and diminished counterarguing. Sadness had the opposite effect. Anger produced a mixed persuasive effect, increasing both counterarguing and reading flow. Results have implications for discrete emotions theorizing and underscore the importance of conceptualizing narrative stimuli along multiple affective dimensions rather than single dimensions. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|