THE IMPACT OF MEDIA CONVERGENCE ON THE RECRUITMENT PROCESS WITHIN TOURISM CATERING COMPANIES

Autor: Branislav Sančanin, Jasmina Poštin, Aleksandra Jagodić Rustić
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Branislav Sančanin
ISSN: 0021-9010
DOI: 10.5281/zenodo.7479733
Popis: The integration and immersion of different media has changed their business philosophy fundamentally, and consequently, in the field of employment, the manner and organization of the work of numerous tourism catering companies. A common element to the media and tourism catering companies is that they are motivated to exploit all available resources, aware of the fact that the focus of their strategy is no longer individual channels and media, but differentiated target groups with their various habits, needs and opportunities. The aim of the paper is to focus on the impact of media convergence on the improvement of the recruitment process within tourism catering companies in the Republic of Serbia. Research has indicated a need for a more rapid transformation of the human resources management function, in order to strengthen its strategic role and significance in tourism catering companies.
{"references":["Abduli, S. The Role and Recruitment and Training in SMEsPerformance Growth in the Republic of Macedonia. International Journal of Academic Research in Economics and Management Sciences,2(2), 133-146., 2013","Богићевић, Б. Менаџмент људских ресурса. Београд: Економски факултет., 2003","Brooks, M. E., Highhouse, S., Russell, S., & Mohr, D. Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword? Journal of Applied Psychology, 88, 904–914., 2003","Budaković, A., Peštek, A. Upravljanje ljudskim resursima u kontekstu internog marketinga. Sarajevo: Ekonomski fakultet, 2018","Cable, D. M., & Yu, K. Y. T. Managing job seekers' organizational image beliefs: the role of media richness and media credibility. Journal of Applied Psychology, 91(4), 828-840., 2006 https://doi.org/10.1037/0021-9010.91.4.82","Carpignano, N., Papapicco, C., Mininni, G. \"#Melomerito\": a Netnographic Study on Communication in Digital Recruiting. International Journal of Communication and Media Science (SSRG – IJCMS, 6(1), 8-16. https://doi.org/10.14445/2349641X/IJCMS-V6I1P102, 2019","DeCenzo, D.,  Robbins, S. Fundamentals of Human Resource Management (10th Ed.). John Wiley  Sons, Inc., 2009","Dramićanin, S. The Impact of Leadership on Media Employees Satisfaction and Performance. In: Sančanin, B. (Ed.). Proceedings of the scientific-professional conference \"Improving human resources in media organizations\" (pp. 24-39). Novi Sad: Center for Culture, Education and Media \"Akademac\"., 2021 https://doi.org/10.18485/akademac_hrmo.2021","Dramićanin, S., Perić, G.,  Pavlović, N. Job satisfaction and organizational commitment of employees in tourism: Serbian Travel agency case. Strategic Management, 26(4): 50-64., 2021 https://doi.org/10.5937/StraMan2104050D","Ewing, M., Pitt, L., de Bussy, N., & Berthon, P. Employment branding in the knowledge economy. International Journal of Advertising, 21(1), 3-22., 2002 https://doi.org/10.80/02650487.2002.11104914","IBM Corp. Released. IBM SPSS Statistics for Windows, Version 24.0. Armonk, NY: IBM Corp., 2016","Nikolić, J. Digitalni tragovi u eri novih medija. CM : Communication and Media, XV(48), 137-162., 2020 https://doi.org/10.5937/cm15-240996","Kostić Stanković, M., Todović, D. Integrisanje korporativnih komunikacija u razvoju poslovnog komuniciranja, Zbornik radova, X Skup privrednika i naučnika SPIN. Beograd: Fakultet organizacionih nauka., 2015","Огњанов, Г. Интегрисане маркетиншке комуникације. Београд: Економски факултет., 2009","Pavlović, N.  Petrović, V. Economic, Social, Environmental and Cultural Impacks of Tourism. XV International Scientific Conference on Service sector INSCOSES, 36-42. Ohrid: Faculti of Tourism and Hospitality, 2020","Петковић М. Организационо понашање са менаџментом људских ресурса. Београд: Економски факултет., 2008","Perić, G., Gašić, M., Stojiljković, M.,  Nešić, I. The impact of employee satisfaction on the tourist satisfaction eith the services of spa tourism. Economics of Agriculture, 65(2): 617-632., 2018 https://doi.org/10.5937/ekoPolj1802617P","Perić, G., Dramićanin, S.  Sančanin, B. Employee satisfaction in hotel industry: The case of hotel Radan in Prolom Banja. Bizinfo (Blace), 10(2): 25-41. 2019 https://doi.org/10.5937/bizinfo1902025P","Sančanin, B., Sančanin, S. The Role of New Media in the Human Resources Recruitment and Selection Process, Collection of Scientific Papers International Scientific Conference Media and Economy (95-103), Banja Luka: Banjaluka College., 2019 https://doi.org/10.7251/BLCZB0219095S","Sančanin, B. Uticaj brendiranja na efikasnost procesa privlačenja i zadržavanje talenata. Trendovi u poslovanju, 18(2): 107-115., 2021 https://doi.org/10.5937/trendpos2102120S","Searle, R., Selection & recruitment: a critical text, New York: Palgrave Macmillan, 2003","Славић, А., Бјекић, Р., Бербер, Н. Улога интернета и друштвених мрежа у процесу регрутације и селекције, Зборник радова XXII интернационални научни скуп \"Стратегијски менаџмент и системи подршке одлучивању у стратегијском менаџменту\", Суботица., 2017","Turban, D. B, Cable, D. M. Firm reputation and applicant pool characteristics. Journal of Organizational Behavior 24(6): 733–751., 2003 https://doi.org/10.1002/job.215","Virijević Jovanović, S., Jošanov Vrgović, I. Uloga zaposlenih i menadžmenta ljudskih resursa u procesu stvaranja vrednosti brenda. Škola biznisa 1,41-50., 2017 https://doi.org/10.5937/skolbiz1-14336"]}
Databáze: OpenAIRE
Externí odkaz: