Visibility, power and exclusion: The (un)shifting constructions of normativity in wedding tourism brochures
Autor: | Agnieszka Rydzik, Charlotte Lenton, Dora Agapito |
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Jazyk: | angličtina |
Rok vydání: | 2021 |
Předmět: |
Intersectionality
Hegemony Inequality media_common.quotation_subject Couples Social Sciences - Other Topics Sociology Normativity Development Consumption (sociology) Power (social and political) Wedding tourism 0502 economics and business media_common Diversity 05 social sciences Visibility (geometry) L300 Sociology N800 Tourism Transport and Travel Representations Content analysis Aesthetics Tourism Leisure and Hospitality Management 050211 marketing Heteronormativity 050212 sport leisure & tourism Tourism |
Zdroj: | Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP |
ISSN: | 2004-2019 |
Popis: | This article examines the trends in dominant representations of couples and places in wedding tourism promotional materials. It applies an eleven-category visibility framework to analyse 671 images from 16 years (2004-2019) of brochures from a UK-based tour operator. Content analysis shows that majority-centric imagery remains dominant throughout, with minority groups significantly under-represented, despite wider societal changes. Drawing on an intersectional approach, the article makes visible power asymmetries, omissions and inequalities in tourism representations. It argues that such exclusions and narrow portrayals of couples perpetuate not only the hegemonic messages of heteronormativity but also reinforce whiteness, age and body normativity, while maintaining gender stereotypes and intertwining traditional wedding ideals with consumerist desires for secular consumption. FCT - Fundacao para a Ciencia e a Tecnologia (Foundation for Science and Technology, Portugal) [UIDB/04020/2020] info:eu-repo/semantics/publishedVersion |
Databáze: | OpenAIRE |
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