Chinese Outbound Tourism Segmentation: A Systematic Review and Research Agenda

Autor:	Jianrong Peng, Diego Quer
Přispěvatelé:	Universidad de Alicante. Departamento de Organización de Empresas
Rok vydání:	2021
Předmět:	Cultural Studies Literature review Linguistics and Language Market segmentation Organización de Empresas Tourism Leisure and Hospitality Management Chinese outbound tourism Segmentation Business Marketing Language and Linguistics Tourism
Zdroj:	RUA. Repositorio Institucional de la Universidad de Alicante Universidad de Alicante (UA)
Popis:	The growth of Chinese outbound tourism over the past two decades is attracting great attention among researchers. After an initial stage where this market was analyzed as a whole, the number of studies focusing on segmentation is on the rise. This paper carries out a systematic review of 171 articles published between 1995 and 2020 in top-tier tourism journals that either focused on a specific segment or established segments of mainland Chinese outbound tourists. The literature review reports an analysis of publication outlets, chronological evolution, destinations, research methods, segments, and main findings. It also identifies research gaps and suggests potential future research avenues.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::94bd56720ce9f3824983849040476f95 http://hdl.handle.net/10045/117469 Zobrazit plný text záznamu