Factors Influencing Individual Customers Trust in Internet Banking: Case of Baltic States
| Autor: | Daiva Jurevičienė, Viktorija Skvarciany |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Baltic States
Process (engineering) Geography Planning and Development lcsh:TJ807-830 lcsh:Renewable energy sources 02 engineering and technology Management Monitoring Policy and Law Trust Individual customers Lietuva (Lithuania) 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering Trust building Marketing internet banking Individualūs klientai lcsh:Environmental sciences Service (business) lcsh:GE1-350 Internet banking Hardware_MEMORYSTRUCTURES Renewable Energy Sustainability and the Environment business.industry lcsh:Environmental effects of industries and plants 05 social sciences Internetas / Internet trust lcsh:TD194-195 individual customers 050211 marketing The Internet Business Internet users Pasitikėjimas The Baltics |
| Zdroj: | Sustainability, Vol 10, Iss 12, p 4809 (2018) Sustainability Volume 10 Issue 12 Sustainability (Basel) 2018, 10, 4809 |
| ISSN: | 2071-1050 |
| Popis: | The investigation of trust in commercial banks needs to focus specifically on internet banking, as it is the fastest growing banking service. The article explores factors influencing trust in internet banking and estimates this impact in the Baltics states. The factors are as follows: Provided information, e-banking system, the website of a bank, and a bank&rsquo s characteristics. Overall, 1013 respondents and 21 experts took part in the current study. The results of the respondents&rsquo survey showed that the factor that is necessary for trust building in all the examined countries differs: In Lithuania, information and the bank, in Latvia, the website, and in Estonia, the bank. According to the experts, the most powerful factor in the trust-building process in Lithuania and Latvia is the e-banking system while in Estonia, the website. The research has the following limitations: The online survey of individual customers (however, internet banking relates to internet users, so this limitation is not essential) the analysis of only the positively affecting criteria of the trust-building process only experts assessed the subfactors. |
| Databáze: | OpenAIRE |
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