Privacy respecting targeted advertising for social networks
| Autor: | Kai Rannenberg, Markus Tschersich, Christian Kahl, Stephen James Crane |
|---|---|
| Rok vydání: | 2011 |
| Předmět: |
Information privacy
Privacy by Design Social network business.industry Computer science Internet privacy 02 engineering and technology Computer security computer.software_genre Online advertising Identity management 020204 information systems 0202 electrical engineering electronic engineering information engineering Targeted advertising 020201 artificial intelligence & image processing Mobile technology Architecture business computer |
| Zdroj: | Information Security Theory and Practice. Security and Privacy of Mobile Devices in Wireless Communication ISBN: 9783642210396 WISTP |
| DOI: | 10.1007/978-3-642-21040-2_26 |
| Popis: | Online Social Networks form an increasingly important part of people's lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network's economic model. In this paper we describe the PICOS project's research into privacy preserving advertising options for social networks. We introduce an architecture that includes new concepts and technologies specifically designed to improve privacy and trust as well as advertising opportunities within social networks. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|