E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia

Autor:	Vera Pujani, Yazrina Yahya, Refdinal Nazir, Alfitman Alfitman
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	General Engineering Malaysia lcsh:Business small travel enterprises lcsh:Social Sciences lcsh:H Adoption model Indonesia Business Marketing e-travel characteristics lcsh:HF5001-6182 Tourism Case analysis Qualitative research
Zdroj:	Asean Marketing Journal, Vol 7, Iss 1, Pp 50-57 (2015)
ISSN:	2356-2242 2085-5044
Popis:	Normal 0 false false false EN-ID JA X-NONE This paper aims to investigate e-travel adoption of tourism industries in Indonesia and Malaysia particularly by STEs. The qualitative research was undertaken using case analysis from in-depth interviews of 10-STEs as intial study both in Indonesia and Malaysia. The finding result of e-travel adoption by STEs in a cross-cultural study was identified from the findings present in the initial s tudy based on personal, organizational and website characteristics. The majority of personal characteristics were relatively similar in both countries. However, few differences are present in organizational and website characteristics. E-travel adoption in both countries is influenced by the business experiences of owners/managers, various technological aspects, and the nature of use and benefits. The following study, the user-based survey would be undertaken to complete The e-travel adoption model in Indonesia and Malaysia.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::94102120e093222e92f2883fc7ef3bdc http://journal.ui.ac.id/index.php/amj/article/view/4615 Zobrazit plný text záznamu