Investigating the Influence of Social Cognitive, Affective and Evaluative Identities on Participation Intention in Online Communities and Shopping (Case Study: Students of Faculty of Economic and Administrative Science, Ferdowsi University of Mashhad)

Autor:	Mohammad Lashkary, Toktam Vafania
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	lcsh:Social Sciences lcsh:H Online participation business.industry General Arts and Humanities General Social Sciences Cognition business Psychology General Economics Econometrics and Finance Social psychology Marketing strategy Social cognitive theory
Zdroj:	Mediterranean Journal of Social Sciences, Vol 6, Iss 3 S2 (2015)
ISSN:	2039-2117 2039-9340
Popis:	Previous studies show that there are many researches about online communities. Increasing in participating in online tasks, which lead to E-shopping, that lead to better marketing strategy and more profit is the cause of this research. Thus, the aim of this research is to investigate the influence of social, cognitive, emotional and evaluative identity on participation intention in online communities and shopping. We have 6 hypotheses through reviewing the literature from 1995 until 2013. The results show that social, cognitive, emotional and evaluative identity has significant impact on online space. DOI: 10.5901/mjss.2015.v6n3s2p732
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::936cf9774cc35a095822460e92e59f7c https://www.richtmann.org/journal/index.php/mjss/article/view/6701 Zobrazit plný text záznamu