Appetitive drives for ultra-processed food products and the ability of text warnings to counteract consumption predispositions
| Autor: | Fabio da Silva Gomes, Isabel A. David, Laura Krutman, Eduardo B. Andrade, Renata L. Araujo, Jéssica Rocha de Andrade, María Carmen Fernández-Santaella, Jose M. Oliveira, Eliane Volchan, Mirtes G. Pereira, Sonia Gleiser, Filipe Braga, Leticia de Oliveira |
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| Rok vydání: | 2017 |
| Předmět: |
Adult
Male 0301 basic medicine Adolescent Psychometrics Food Handling Emotions Applied psychology Appetite Medicine (miscellaneous) Health Promotion Intention Young Adult 03 medical and health sciences 0302 clinical medicine Humans 030212 general & internal medicine Product (category theory) Students Sensory cue International Affective Picture System Consumption (economics) Motivation Text Messaging 030109 nutrition & dietetics Nutrition and Dietetics business.industry Communication Nutritional content Public Health Environmental and Occupational Health Feeding Behavior Product type Food Food processing Fast Foods Female Cues business Psychology Nutritive Value |
| Zdroj: | Public Health Nutrition. 21:543-557 |
| ISSN: | 1475-2727 1368-9800 |
| DOI: | 10.1017/s1368980017003263 |
| Popis: | Objective The present study aimed to (i) assess the appetitive drives evoked by the visual cues of ultra-processed food and drink products and (ii) investigate whether text warnings reduce appetitive drives and consumers’ reported intentions to eat or drink ultra-processed products. Design In Study I, a well-established psychometric tool was applied to estimate the appetitive drives associated with ultra-processed products using sixty-four image representations. Sixteen product types with four exemplars of a given product were included. Pictures from the International Affective Picture System (IAPS) served as controls. The two exemplars of each product type rated as more appetitive were selected for investigation in the second study. Study II assessed the impact of textual warnings on the appetitive drive towards these thirty-two exemplars. Each participant was exposed to two picture exemplars of the same product type preceded by a text warning or a control text. After viewing each displayed picture, the participants reported their emotional reactions and their intention to consume the product. Setting Controlled classroom experiments Subjects Undergraduate students (Study I: n 215, 135 women; Study II: n 98, 52 women). Results In Study I, the pictures of ultra-processed products prompted an appetitive motivation associated with the products’ nutritional content. In Study II, text warnings were effective in reducing the intention to consume and the appetitive drive evoked by ultra-processed products. Conclusions This research provides initial evidence favouring the use of text warnings as a public policy tool to curb the powerful influence of highly appetitive ultra-processed food cues. |
| Databáze: | OpenAIRE |
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