Prevention of firecracker injuries via the digital platform: A Malaysian experience
| Autor: | Wan Azman Wan Sulaiman, Fatimah Mat Johar, Halimah Muhamad, Ahmad Sukari Halim |
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| Rok vydání: | 2020 |
| Předmět: |
Male
Digital era Explosions Health Promotion Critical Care and Intensive Care Medicine Newspaper 030207 dermatology & venereal diseases 03 medical and health sciences 0302 clinical medicine Health campaign Blast Injuries Pandemic Medicine Humans Social media business.industry Malaysia 030208 emergency & critical care medicine Advertising General Medicine Animation Audience measurement Firecracker Emergency Medicine Surgery Female business Burns Social Media |
| Zdroj: | Burns : journal of the International Society for Burn Injuries. 47(7) |
| ISSN: | 1879-1409 |
| Popis: | Introduction Health campaigns include physical campaigns in schools, community halls, or community malls. They can also be broadcast via television, newspaper, and radio. We launched a health campaign on social media platforms that have a powerful impact in this digital era. Methods A three-dimensional short animation was developed for the Burn and Blast Injury Awareness campaign. It was launched during the fasting month and Eid 2020 when firecracker-related injuries are highly incident in Malaysia. The video was launched primarily on Universiti Sains Malaysia (USM) and Wau Animation Sdn Bhd social media platforms. Each party shared the video on the top 3 social media platforms, which are Facebook, Instagram, and YouTube. The numbers of viewers, reaches, and shares, and demographic data were captured at 1 month after the release. Results We recorded 29,585 views, 60,920 reach, and 874 shares from the USM and Wau Animation platforms alone. The USM Facebook platform showed predominant female viewership (60%), whereas the Wau Facebook platform showed predominant male viewership (66%). In both platforms, the viewers were aged 18–34 years. Conclusion Health awareness campaigns on digital platforms are powerful because the message spreads faster, and it is also safe during the pandemic. |
| Databáze: | OpenAIRE |
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