VoD platforms and prominence: a European regulatory approach
| Autor: | Mª Trinidad García Leiva |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Cultural Studies
Platforms Plataformas Prominence 050801 communication & media studies Vbd Prominencia 0508 media and communications Abundance (ecology) Unión Europea 050602 political science & public administration media_common.cataloged_instance Ciencias de la Información Economic geography European Union European union media_common Discoverability Descubrimiento Communication 05 social sciences Vod Servicio público 0506 political science Geography Public Service |
| Zdroj: | e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid instname e-Archivo: Repositorio Institucional de la Universidad Carlos III de Madrid Universidad Carlos III de Madrid (UC3M) |
| Popis: | In a scenario of abundance of digital contents, audiovisual works need to be easily discovered to be consumed. Prominence, therefore, becomes essential. In Europe, the idea of giving prominence became key to address how works can be promoted after the adoption of the Audiovisual Media Services Directive in 2007. In light of the amendment of this norm, this article provides an overview of the regulation regarding prominence of Video on Demand (VoD) services at the European Union (EU) level. The aim is to analyse its transposition into national provisions to identify different approaches and characterize them according to their implications for the general interest. It is concluded that to guarantee and justify that certain contents are easy to discover by citizens in an overwhelming digital world, the formulation of principles-based rules can be an appropriate solution. |
| Databáze: | OpenAIRE |
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