Comparison of appropriateness of Nutri-Score and other front-of-pack nutrition labels across a group of Moroccan consumers: awareness, understanding and food choices

Autor: Ayoub Al-Jawaldeh, Anouar Talouizte, Houria Lahmam, Chaimae Serbouti, Hasnae Gamih, Saloua Labzizi, Hicham El Berri, Abdelhakim Yahyane, Khalid El Kari, Maryam Bigdeli, Hasnae Benkirane, Laila El Ammari, Amina El Hajjab, Hassan Aguenaou
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: Archives of Public Health, Vol 79, Iss 1, Pp 1-13 (2021)
Archives of Public Health
ISSN: 2049-3258
Popis: Background The front of pack nutrition label Nutri-Score, intended to help consumers orient their choices towards foods that are more favorable to health, was developed in France and applied in several European countries. Consideration is underway for its use in Morocco. This study aims to assess Moroccan consumers’ perception and objective understanding of Nutri-Score and 4 other nutritional information labels (Health Star Rating, Health warning, Reference Intakes and Multiple Trafic Light) and their impact on purchase intentions. Methods 814 participants were asked to choose among 3 food classes (yoghurts, biscuits and cold cuts), which ones they would prefer to buy among three products with different nutritional profiles and then to rank them according to their nutritional quality. Participants first performed these tasks without a visible nutritional label, and then, after being randomized to one of five labels tested, with the nutritional label visible on front of packs. Next, the full set of tested labels was presented to the participants who were asked a series of questions regarding their preferences, the attractiveness of the labels, their perceptions, intention to use and the trustworthiness placed in the labels. Results Compared to the Reference Intake, the Nutri-Score (OR = 2.48 [1.53–4.05], p Conclusion The Nutri-Score appears to be the most effective nutritional information system to inform consumers about the nutritional quality of foods in Morocco, where it could constitute a useful tool to help consumers in their food choices in situations of purchase.
Databáze: OpenAIRE