El discurso pseudopolítico de la segunda pantalla. #ElDebateEnRTVE visto a través de sus prosumers

Autor: Paz Villar-Hernández
Jazyk: Spanish; Castilian
Rok vydání: 2020
Předmět:
Zdroj: Paz Villar Hernández 2020 El discurso pseudopolítico de la segunda pantalla. #ElDebateEnRTVE visto a través de sus prosumers Revista Latina de Comunicación Social 76 121 141
Popis: Introduction: Our object of analysis is the conversation held on Twitter in one of the election debates in the campaign in the Spanish General Elections of April 28th, 2019; precisely, the one that took place on April 22 on the public broadcasting corporation Radiotelevision Espanola among the leaders of the four main political parties: the ruling Socialists, the conservative People’s Party (PP), the centre-right Ciudadanos and the left-wing Unidas-Podemos. Methodology: The methodology used in the work is the Pragmatic Discourse Analysis, and quantitative and qualitative analysis techniques are used. The data was coded and analyzed with Atlas.ti software. For the analysis, a total of 1000 tweets were randomly selected from among the most popular Twitter debate hashtags: #ElDebateEnRTVE and #ELDEBATEenRTVE. Results: The results indicate that the four parties participated in the second screen conversation generated on Twitter. The parties mostly preferred to praise their candidate, instead of attacking others that was the sample results. On the other part was Ciudadanos, who decided to the attack the PSOE and only afterwards to praise their candidate. Debate and Conclusions: As for the issues discussed by audiences, they were not exactly political but pseudo-political. The memes, ironic messages and jokes were not especially prominent in this transmedia debate.
Databáze: OpenAIRE