The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions

Autor: Huynh Anh Thu Tran, Cheon Yu, Yun Seop Hwang, Seung Jick Yoo
Jazyk: angličtina
Rok vydání: 2018
Předmět:
Popis: The purpose of this study is to define destination social responsibility as a multidimensional construct and examine the relationships between destination social responsibility, tourists’ emotions and their satisfaction, through the lens of corporate social responsibility. A model is empirically tested with a sample of 359 random foreign tourists visiting Hoi An, Vietnam. The results indicate that all destination social responsibility dimensions, including economic, environmental, legal–ethical, and philanthropic responsibilities significantly enhance tourists’ emotions, while only legal–ethical and philanthropic responsibilities directly affect tourists’ satisfaction. The findings also confirm the mediating effect of emotions between destination social responsibility and tourists’ overall satisfaction.
Databáze: OpenAIRE