Local artistic style formation in urban environment design
| Autor: | Aleksandrina Mikhailova, Neil Nadyrshine, Sergey Mikhailov, Danila Egorov, Dmitry Koshkin |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
History
Visitor pattern 0211 other engineering and technologies 021107 urban & regional planning Context (language use) Harmonization 02 engineering and technology Visual identification visual identification corporate id local architectural and artistic style Style (visual arts) Environmental sciences Aesthetics urban environment design Project method GE1-350 nikolayviertel pedestrian street territorial branding Urban environment 021106 design practice & management Exposition (narrative) |
| Zdroj: | E3S Web of Conferences, Vol 274, p 01002 (2021) |
| ISSN: | 2267-1242 |
| Popis: | The article presents the corporate style as the leading project method in design in XXth century and its use in the design of the urban environment in the form of a local architectural and artistic style of the ensemble. It has become widespread in the organization of pedestrian streets in urban centers as a means of stylistic harmonization of diverse buildings and increasing the artistic expressiveness of the spatial ensemble. The striking example is the reconstruction of the Nikolayviertel in Berlin and his development into a territorial brand. At the same time, the graphic, artistic and stylistic accompaniment of the territorial brand became a logical continuation and development of its local architectural and artistic style, embedded in the architectural context, enhancing its imaginative component and the general artistic «positive». The modern post-industrial society brings with it changes that have affected the artistic and aesthetic qualities of the environment. Instead of an «open-air museum» with a clearly organized historical and architectural exposition, the visitor is offered a «settled» and a little shabby in the «shabby chic» style urban environment with picturesque green corners of cafes and restaurants. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|