Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products

Autor: Inge Lens, Kim Janssens, Mario Pandelaere, Keith Roe, Bram Van den Bergh, Kobe Millet
Přispěvatelé: Marketing, Amsterdam Business Research Institute, Department of Marketing Management
Jazyk: angličtina
Rok vydání: 2011
Předmět:
Zdroj: Journal of Experimental Social Psychology, 47(1), 254-258. Academic Press Inc.
Journal of Experimental Social Psychology, 47(1), 254-258. Academic Press
Janssens, K, Pandelaere, M, Van den Bergh, B, Millet, K, Lens, I & Roe, K 2011, ' Can buy me love. Mate attraction goals lead to perceptual readiness for status products ', Journal of Experimental Social Psychology, vol. 47, no. 1, pp. 254-258 . https://doi.org/10.1016/j.jesp.2010.08.009
ISSN: 1096-0465
0022-1031
DOI: 10.1016/j.jesp.2010.08.009
Popis: Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The current study demonstrates that exposure to a sexily dressed woman increases single men's likelihood of noticing status products in a visual display. Not only do these findings further support the link between conspicuous consumption and male mating strategies, they are the first to demonstrate perceptual readiness for indirect (i.e., products) rather than direct (i.e., opposite sex individuals) means for reproduction.
Databáze: OpenAIRE
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