A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars
| Autor: | Agarwal, Poorvi, Glanfield, Keith, Almoraish, Ahmed, Bolton, Nicola |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.25401/cardiffmet.19782634 |
| Popis: | Presentation for the AMI Conference 2022 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|