The Sweet Smell of Success: Olfaction in Retailing

Autor:	Dion Kooijman, Barry J. Davies, Philippa Ward
Rok vydání:	2003
Předmět:	Marketing Work (electrical) Strategy and Management Sense of place Advertising Olfaction Psychology Consumer behaviour
Zdroj:	Journal of Marketing Management. 19:611-627
ISSN:	1472-1376 0267-257X
DOI:	10.1080/0267257x.2003.9728228
Popis:	This paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help shape the emotional and behavioural responses that are stimulated. In doing so, it draws on the work of Mehrabian and Russell (1974), and attempts to contribute to the work on ambient scent in retailing by extending and elaborating the Gulas and Bloch (1995) model to encompass current research on human olfaction. The paper also introduces and specifically considers the ability of smell to communicate a ‘sense of place’, and its potential as a differentiator in a crowded marketplace.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8b002c7c3d002e12518a2e0a4e24caff https://doi.org/10.1080/0267257x.2003.9728228 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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