An Instagram-Based Study to Understand Betel Nut Use Culture in Micronesia: Exploratory Content Analysis
| Autor: | Francis Dalisay, Hanae Kurihara Kramer, Pallav Pokhrel, Wayne Buente, Ian Pagano |
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| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Nut
Male 020205 medical informatics Cultural identity Health Behavior Health Informatics 02 engineering and technology 03 medical and health sciences 0302 clinical medicine 0202 electrical engineering electronic engineering information engineering betel nut cancer Humans Social media 030212 general & internal medicine Social science Health communication Areca Original Paper mobile phone biology health biology.organism_classification Social engagement Betel culture areca Content analysis Guam Female Psychology Social Media areca catechu Micronesia |
| Zdroj: | Journal of Medical Internet Research |
| ISSN: | 1438-8871 1439-4456 |
| Popis: | Background A 2012 World Health Organization report recognizes betel nut use as an urgent public health threat faced by the Western Pacific region. However, compared with other addictive substances, little is known about how betel nuts are depicted on social media platforms. In particular, image-based social media platforms can be powerful tools for health communication. Studying the content of substance use on visual social media may provide valuable insights into public health interventions. Objective This study aimed to explore and document the ways that betel nut is portrayed on the photo-sharing site Instagram. The analysis focuses on the hashtag #pugua, which refers to the local term for betel nut in Guam and other parts of Micronesia. Methods An exploratory content analysis of 242 Instagram posts tagged #pugua was conducted based on previous research on substance use and Instagram and betel nut practices in Micronesia. In addition, the study examined the social engagement of betel nut content on the image-based platform. Results The study findings revealed content themes referencing the betel nut or betel nut tree, betel nut preparation practices, and the unique social and cultural context surrounding betel nut activity in Guam and Micronesia. In addition, certain practices and cultural themes encouraged social engagement on Instagram. Conclusions The findings from this study emphasize the cultural relevance of betel nut use in Micronesia. These findings provide a basis for empirically testing hypotheses related to the etiological roles of cultural identity and pride in shaping betel nut use behavior among Micronesians, particularly youths and young adults. Such research is likely to inform the development of culturally relevant betel nut prevention and cessation programs. |
| Databáze: | OpenAIRE |
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