Towards utilizing Customer Data for Business Model Innovation: The Case of a German Manufacturer
| Autor: | Alexander Michalik, Michael Henke, Boris Otto, Frederik Möller |
|---|---|
| Přispěvatelé: | Publica |
| Rok vydání: | 2018 |
| Předmět: |
0209 industrial biotechnology
Information Age Process management Value creation Process (engineering) Value proposition 05 social sciences 02 engineering and technology Business model Business model innovation language.human_language German 020901 industrial engineering & automation Resource (project management) 0502 economics and business language General Earth and Planetary Sciences Business 050203 business & management General Environmental Science |
| Zdroj: | Procedia CIRP. 73:310-316 |
| ISSN: | 2212-8271 |
| DOI: | 10.1016/j.procir.2018.04.006 |
| Popis: | Product-Service Systems (PSS) are a promising opportunity for manufacturing companies to realign their value creation process towards customer-oriented and resource efficient solutions. However, many companies still struggle to create new business models based on providing efficient solutions instead of physical products. The concept of PSS has been the subject of research for many years, yet there is a severe lack of utilizing the most crucial resource of the information age: Data. The authors propose products enriched with digital services based on customer data to develop a cohesive value proposition as the basis for business model innovation in manufacturing companies. |
| Databáze: | OpenAIRE |
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