Energy-efficient design, consumer awareness, and public policy
Autor: | Sandra Rousseau, Carmen Arguedas |
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Přispěvatelé: | UAM. Departamento de Análisis Económico, Teoría Económica e Historia Económica |
Rok vydání: | 2020 |
Předmět: |
Product design
05 social sciences Consumer awareness Public policy Energy-efficient design Subsidy Environmental policy instruments Energy transition 0506 political science Economía Market structure Crowding-in/crowding-out 0502 economics and business 050602 political science & public administration 050202 agricultural economics & policy Business Product (category theory) Monopoly General Economics Econometrics and Finance Duopoly Industrial organization |
Zdroj: | Biblos-e Archivo. Repositorio Institucional de la UAM instname Biblos-e Archivo: Repositorio Institucional de la UAM Universidad Autónoma de Madrid |
Popis: | To facilitate the energy transition, regulators can choose between several policy options to stimulate energy-efficient design by firms. One possibility is to target firms directly through standards or subsidies. Alternatively, it is possible to influence firms indirectly by targeting firms’ stakeholders and raising consumer awareness through information campaigns and education. In this paper, we focus specifically on the pivotal role of consumers and we investigate the effectiveness of subsidies, product standards, and education in improving firms’ environmental performance through energy-efficient product design. In particular, we investigate the importance of the interaction effect between the regulation and consumers’ environmental awareness under different market structures. We find that a policy based on a product standard can counteract the negative effects of crowding-out consumers’ intrinsic motivation in a monopoly setting, although this counteracting effect is less powerful under a duopoly. However, a subsidy does not provide such a backup system and the full effect of crowding-out will be visible. The authors wish to thank two anonymous referees for very useful comments on an earlier version of the paper, as well as financial support from the Spanish Ministry of Economy and Competitiveness under research project ECO2017-82449-P |
Databáze: | OpenAIRE |
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