Assessing the Societal Impact of Research: The Relational Engagement Approach
| Autor: | Anastasia Seregina, Sonya A. Grier, Jeff B. Murray, Hilary Downey, Kevin D. Thomas, Marion Garnier, Marine Le Gall-Ely, Julie L. Ozanne, Joel Hietanen, Ekant Veer, Ahmed Benmecheddal, Brennan Davis, Akon E. Ekpo |
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| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Economics and Econometrics
PRODUCTIVE INTERACTIONS SPECIAL-ISSUE relational engagement Participatory action research Public policy PARTICIPATORY ACTION RESEARCH research impact research impact relational engagement transformative consumer research societal benefit impact assessment Business economics 0502 economics and business societal benefit Sociology Business and International Management Marketing BUSINESS SCHOOL PERSPECTIVE ta512 RESEARCH OUTPUT impact assessment Impact assessment business.industry Knowledge economy 05 social sciences Societal impact of nanotechnology EDUCATION Public relations Scholarship PUBLIC-POLICY 050211 marketing TRANSFORMATIVE CONSUMER RESEARCH business Knowledge transfer 050203 business & management |
| Zdroj: | Ozanne, J L, Davis, B, Murray, J B, Grier, S, Benmecheddal, A, Downey, H, Ekpo, A E, Garnier, M, Hietanen, J, Gall-Ely, M L, Seregina, A, Thomas, K D & Veer, E 2017, ' Assessing the Societal Impact of Research: The Relational Engagement Approach ', Journal of Public Policy and Marketing, vol. 36, no. 1, pp. 1-14 . https://doi.org/10.1509/jppm.14.121 |
| ISSN: | 0743-9156 |
| DOI: | 10.1509/jppm.14.121 |
| Popis: | Marketing and policy researchers aiming to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum societal effect, this engagement needs to occur both within the research process and throughout the complex process of knowledge transfer. The authors propose that a relational engagement approach to research impact complements and builds on traditional approaches. Traditional approaches to impact employ bibliometric measures and focus on the creation and use of journal articles by scholarly audiences, an important but incomplete part of the academic process. The authors recommend expanding the strategies and measures of impact to include process assessments for specific stakeholders across the entire course of impact, from the creation, awareness, and use of knowledge to societal impact. This relational engagement approach involves the cocreation of research with audiences beyond academia. The authors hope to begin a dialogue on the strategies researchers can use to increase the potential societal benefits of their research. |
| Databáze: | OpenAIRE |
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