Added value and music events: a festivalgoer perspective
| Autor: | Brown, Alyssa Eve, Pappas, Nikolaos |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Cultural Studies
Social Psychology Events_Management 05 social sciences Geography Planning and Development Attendance Advertising top_tourism Experiential learning Exploratory factor analysis Structural equation modeling Entertainment Tourism Leisure and Hospitality Management 0502 economics and business Added value 050211 marketing Psychology Psychographic 050212 sport leisure & tourism Consumer behaviour |
| Zdroj: | Annals of Leisure Research. 26:117-139 |
| ISSN: | 2159-6816 1174-5398 |
| DOI: | 10.1080/11745398.2021.1878378 |
| Popis: | This study examines the relationship between festivalgoers and the importance of added value in the festival experience. Aspects of added value are additional benefits or experiences beyond the festivals core advertised activities, such as personalised upgrades or souvenirs. Taking a consumer behavior approach and focusing specifically on music festivals in the UK, the research explores the extent to which attendee’s individual characteristics (frequency of attendance, motivation and preferred music genre) determines the importance of experiential attributes and added value. A total of 586 responses were collected using an online survey. The data were analysed using Exploratory Factor Analysis (EFA) and Structural Equation Modelling (SEM). The results show that the importance of engagement, services, generic entertainment, festival image and music is revealed to influence the importance of added value. Findings also reveal that festivalgoer’s psychographic and behavioural characteristics determine the importance of festival attributes. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|