Dynamics of convergence behaviour in social media crisis communication – a complexity perspective
| Autor: | Milad Mirbabaie, Felix Brünker, Stefan Stieglitz |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Kommunikationswissenschaft
Emergency management business.industry 05 social sciences 02 engineering and technology Library and Information Sciences Public relations Computer Science Applications Angewandte Kognitionswissenschaft Informatik Content analysis 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering Information system 050211 marketing Social media Convergence (relationship) Sociology Natural disaster business Social network analysis Information Systems Crisis communication |
| Zdroj: | Information Technology & People |
| ISSN: | 0959-3845 |
| DOI: | 10.1108/itp-10-2019-0537 |
| Popis: | PurposeThe purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.Design/methodology/approachThe authors collected Twitter data and analysed approximately 7.5 million relevant cases. The communication was examined using social network analysis techniques and manual content analysis to identify convergence behaviour archetypes (CBAs). The dynamics and development of CBAs over time in crisis communication were also investigated.FindingsThe results revealed the dynamics of influential CBAs emerging in specific stages of a crisis situation. The authors derived a conceptual visualisation of convergence behaviour in social media crisis communication and introduced the terms hidden and visible network-layer to further understanding of the complexity of crisis communication.Research limitations/implicationsThe results emphasise the importance of well-prepared emergency management agencies and support the following recommendations: (1) continuous and (2) transparent communication during the crisis event as well as (3) informing the public about central information distributors from the start of the crisis are vital.Originality/valueThe study uncovered the dynamics of crisis-affected behaviour on social media during three cases. It provides a novel perspective that broadens our understanding of complex crisis communication on social media and contributes to existing knowledge of the complexity of crisis communication as well as convergence behaviour. |
| Databáze: | OpenAIRE |
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