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Food insecurity in developed countries has increased rapidly. Research has suggested that stigma may inhibit food-aid help-seeking, but has failed to determine how such barriers might be overcome. Adopting a social identity perspective, this study explored the processes involved in food-aid helping transactions and sought to identify conditions that facilitate positive helping outcomes. Interviews were conducted with 18 clients and 12 volunteers at two English foodbanks, and a theoretically-guided Thematic Analysis was conducted. Two primary themes were identified: ‘Here to Help’ and ‘The Legitimate Recipient’. This paper offers a distinct and novel contribution by applying a social identity perspective to foodbank helping transactions, thereby demonstrating how group dynamics and behaviours are integral to these interactions, and by moving beyond the typical ‘Social Curse’ focus on barriers to help-seeking to explore how such obstacles may be overcome. Suggestions for addressing stigma-laden helping transactions and promoting successful delivery of aid are provided. |
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