Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral Intentions
| Autor: | Thomas Hove, Hye-Jin Paek, Woohyun Yoo |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Adult
Male Health (social science) genetic structures media_common.quotation_subject Population 050801 communication & media studies Context (language use) Intention Risk Assessment 03 medical and health sciences 0508 media and communications Surveys and Questionnaires Perception Republic of Korea Humans Social media education media_common education.field_of_study 030505 public health Communication 05 social sciences Cognition Carcinogens Survey data collection Female Self Report 0305 other medical science Psychology Risk assessment Social Media Social psychology Mechanism (sociology) |
| Zdroj: | Health Communication. 35:99-109 |
| ISSN: | 1532-7027 1041-0236 |
| DOI: | 10.1080/10410236.2018.1545169 |
| Popis: | Social media have become increasingly important in risk and crisis situations. However, little is known about which types of social media have greater influence on risk perceptions and behaviors. This study pursues two goals related to this question. The first is to explicate the cognitive mechanism underlying the process through which exposure to risk information on social media shapes people's behavioral intentions. The second is to determine whether exposures to risk information on two different types of social media-content-oriented social media focusing on shared interests versus user-oriented social media focusing on social relationships-have different effects on people's risk perceptions and behavioral intentions. Analyzing survey data from 688 adults from the general population of South Korea in the context of carcinogenic hazards, we found that self-reported content-oriented social media exposure (to risk information) was significantly related to both personal-level and societal-level risk perceptions. In addition, content-oriented social media exposure was associated with behavioral intentions indirectly through risk perceptions. However, user-oriented social media exposure had no impact on risk perceptions and behavioral intentions, either directly or indirectly through risk perceptions. |
| Databáze: | OpenAIRE |
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