Vertical Agreements and User Access
| Autor: | Germain Gaudin, Alexander White |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Resale price maintenance
Markup language media_common.quotation_subject 05 social sciences TheoryofComputation_GENERAL Unit (housing) Microeconomics 0502 economics and business Computer software Business 050207 economics General Economics Econometrics and Finance Welfare 050205 econometrics media_common |
| Zdroj: | SSRN Electronic Journal. |
| ISSN: | 1556-5068 |
| DOI: | 10.2139/ssrn.3670451 |
| Popis: | Platforms acting as sales channels for producers often charge users for access via a subscription fee or a markup on hardware. We compare two common forms of vertical pricing agreement that platforms use with sellers: per unit and proportional fees. In particular, we analyze the critical role that user access plays on prices, profits, and welfare under both forms of agreement. We characterize this role and show how it potentially overturns standard results saying that proportional fees lead to lower prices and higher profits. (JEL D21, D43, K21, L42, L86) |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|