The Effect of Randomly Providing Nutri-Score Information on Actual Purchases in Colombia
| Autor: | Luisa Fernanda Tobar, Claudio A. Mora-García, Jeremy C. Young |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
0301 basic medicine
Latin Americans Universities Control (management) randomized field intervention Cafeteria lcsh:TX341-641 Health Promotion Colombia Choice Behavior Article Food Preferences 03 medical and health sciences 0302 clinical medicine Nutri-Score Humans 030212 general & internal medicine Marketing food labeling 030109 nutrition & dietetics Nutrition and Dietetics biology Food Services Consumer Behavior biology.organism_classification Food labeling Intervention (law) Incentive Information effect Business store sales Nutritive Value lcsh:Nutrition. Foods and food supply Food Science |
| Zdroj: | Nutrients Volume 11 Issue 3 Nutrients, Vol 11, Iss 3, p 491 (2019) |
| ISSN: | 2072-6643 |
| DOI: | 10.3390/nu11030491 |
| Popis: | Recently, front-of-package (FOP) food labeling systems have captured the attention of researchers and policy makers. Several Latin American governments are currently considering employing different FOP labeling systems. However, there is much need for more research-based evidence in these countries. In this paper, we study whether food-purchasing decisions and the nutritional qualities of those purchases are influenced by randomly informing some customers and not others about an FOP label known as Nutri-Score. We also separate the information effect from the effect of being aware of the system. We combined a randomized field intervention in a university cafeteria in Bogotá Colombia with data from an after-purchase survey and receipts. We found that randomly providing information on Nutri-Score increased total expenditure by $0.18. Additional spending on healthier items was 21% or $0.26 higher, with no change for less healthy items. Expenditure estimates were higher among customers who were aware of the system&rsquo s existence. Customers in the study were also 10% more likely to buy a healthier item than control customers were, and the concentration of protein in their purchases was greater. Information on the Nutri-Score system increased the store&rsquo s sales. This potential financial incentive may facilitate the implementation of Nutri-Score. |
| Databáze: | OpenAIRE |
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