Mobile Internet Users Profile Along with Subscribers Model of Payment and Attitudinal Characteristics

Autor:	Costas Assimakopoulos
Rok vydání:	2013
Předmět:	Mobile internet media_common.quotation_subject Payment World Wide Web Mobile Internet User Profile Payment models Mobile payment General Earth and Planetary Sciences Mobile search Cluster Analysis Mobile technology Business Payment Method General Environmental Science media_common
Zdroj:	Procedia Technology. 8:425-434
ISSN:	2212-0173
DOI:	10.1016/j.protcy.2013.11.055
Popis:	The main purpose of this paper is study the mobile internet services in Greece and to identify clusters of users based on psycographic and demographic characteristics. Additionally, the clusters entail variables that depict the payment models like type of subscription and monthly cost. Further, the research explores the degree of mobile internet services usage and mobile technology adoption. Finally, some conclusions, after grouping the users based on their characteristics, are extracted.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::870c5c575e7fd8c88b7bc152930855f0 Zobrazit plný text záznamu