Media Coverage and Framing of Oakland's Sugar-Sweetened Beverage Tax, 2016-2019
| Autor: | Yuka Asada, Jamie F. Chriqui, Andrea A. Pipito, Sabira Taher |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Sugar-Sweetened Beverages
030505 public health Health (social science) Communication Public Health Environmental and Occupational Health Psychological intervention Media coverage Advertising Population health Taxes Beverages 03 medical and health sciences 0302 clinical medicine Political science Framing (construction) Public Opinion Humans 030212 general & internal medicine 0305 other medical science Media content Health policy Qualitative research |
| Zdroj: | American journal of health promotion : AJHP. 35(5) |
| ISSN: | 2168-6602 |
| Popis: | Purpose: To describe media coverage and framing of Oakland, California’s, sugar-sweetened beverage tax. Design: Media content analysis. Sample: Media documents (n = 90), published January 1, 2016-August 31, 2019, were retrieved from Oakland news outlets and ProQuest, NexusUni, EBSCO, and Google. Analysis: Documents were coded using constant comparative analysis in Atlas.ti v8; with descriptive analyses conducted using Stata/SE v. 15.1. Results: Documents were published evenly between pre- and post-ballot periods (n = 45); the majority (n = 47) provided neutral framing. Protax documents (n = 33) highlighted SSB consumption and health associations and countered antitax messaging; antitax documents (n = 10) focused on misinformation and sowing public confusion. Conclusion: Neutral media educates and raises awareness. Published prior to a vote, the media may help influence public opinion regarding SSB taxes. SSB tax media advocacy campaigns, giving particular attention to timing and perspective-based framing, may help to secure adoption and support implementation. |
| Databáze: | OpenAIRE |
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