Twitter sentiment around the earnings announcement events

Autor: Miha Grčar, Peter Gabrovsek, Darko Aleksovski, Igor Mozetič
Jazyk: angličtina
Rok vydání: 2017
Předmět:
FOS: Computer and information sciences
Economics
Emotions
Social Sciences
lcsh:Medicine
02 engineering and technology
Machine Learning
Computer Science - Computers and Society
Sociology
0202 electrical engineering
electronic engineering
information engineering

Capital Markets
lcsh:Science
Financial Markets
Analysts
050208 finance
Multidisciplinary
Event study methodology
05 social sciences
Social Communication
Computer Science - Social and Information Networks
Professions
Social Networks
Social Systems
Income
020201 artificial intelligence & image processing
Network Analysis
Research Article
Computer and Information Sciences
Stock Markets
Financial economics
Twitter
Collective opinion
Artificial Intelligence
Support Vector Machines
Computers and Society (cs.CY)
0502 economics and business
Humans
Social media
Investments
Stock (geology)
Social and Information Networks (cs.SI)
udc:004.8
Earnings
Financial market
lcsh:R
Biology and Life Sciences
Communications
People and Places
Predictive power
Cognitive Science
Population Groupings
Stock market
lcsh:Q
Business
Social Media
Finance
Neuroscience
Forecasting
Zdroj: PloS one, vol. 12, no. 2, pp. e0173151-1-e0173151-21, 2017.
PLoS ONE, Vol 12, Iss 2, p e0173151 (2017)
PLOS ONE
PLoS ONE
ISSN: 1932-6203
Popis: We investigate the relationship between social media, Twitter in particular, and stock market. We provide an in-depth analysis of the Twitter volume and sentiment about the 30 companies in the Dow Jones Industrial Average index, over a period of three years. We focus on Earnings Announcements and show that there is a considerable difference with respect to when the announcements are made: before the market opens or after the market closes. The two different timings of the Earnings Announcements were already investigated in the financial literature, but not yet in the social media. We analyze the differences in terms of the Twitter volumes, cumulative abnormal returns, trade returns, and earnings surprises. We report mixed results. On the one hand, we show that the Twitter sentiment (the collective opinion of the users) on the day of the announcement very well reflects the stock moves on the same day. We demonstrate this by applying the event study methodology, where the polarity of the Earnings Announcements is computed from the Twitter sentiment. Cumulative abnormal returns are high (2--4\%) and statistically significant. On the other hand, we find only weak predictive power of the Twitter sentiment one day in advance. It turns out that it is important how to account for the announcements made after the market closes. These after-hours announcements draw high Twitter activity immediately, but volume and price changes in trading are observed only on the next day. On the day before the announcements, the Twitter volume is low, and the sentiment has very weak predictive power. A useful lesson learned is the importance of the proper alignment between the announcements, trading and Twitter data.
Databáze: OpenAIRE