A Randomized Trial of the Effect of E-cigarette TV Advertisements on Intentions to Use E-cigarettes
| Autor: | James Nonnemaker, Matthew C. Farrelly, Jennifer C. Duke, Youn Ok Lee, Matthew Eggers, Annice Kim, Erik Crankshaw, Lauren Porter |
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| Rok vydání: | 2015 |
| Předmět: |
Male
Adolescent Epidemiology Public Health Environmental and Occupational Health Advertising Convenience sample Intention Electronic Nicotine Delivery Systems United States law.invention Odds Treatment and control groups Logistic Models Harm Randomized controlled trial law Surveys and Questionnaires Humans Female Controlled experiment Psychology Attitude to Health |
| Zdroj: | American Journal of Preventive Medicine. 49:686-693 |
| ISSN: | 0749-3797 |
| Popis: | Adolescents' use of electronic cigarettes (e-cigarettes) and exposure to e-cigarette TV advertising have increased in recent years, despite questions about their safety. The current study tests whether exposure to e-cigarette TV advertisements influences intentions to use e-cigarettes in the future and related attitudes.A parallel-group randomized controlled experiment was conducted and analyzed in 2014 using an online survey with a convenience sample of 3,655 U.S. adolescents aged 13-17 years who had never tried e-cigarettes. Adolescents in the treatment group viewed four e-cigarette TV advertisements.Adolescents in the treatment group reported a greater likelihood of future e-cigarette use compared with the control group. ORs for the treatment group were 1.54 (p=0.001) for trying an e-cigarette soon; 1.43 (p=0.003) for trying an e-cigarette within the next year; and 1.29 (p=0.02) for trying an e-cigarette if a best friend offered one. Adolescents in the treatment group had higher odds of agreeing that e-cigarettes can be used in places where cigarettes are not allowed (OR=1.71, p0.001); can be used without affecting those around you (OR=1.83, p0.001); are a safer alternative to cigarettes (OR=1.19, p=0.01); and are less toxic (OR=1.16, p=0.03).Exposure to e-cigarette advertising had relatively large and consistent effects across experimental outcomes. Together with the simultaneous increase in e-cigarette advertising exposure and e-cigarette use among adolescents, findings suggest that e-cigarette advertising is persuading adolescents to try this novel product. This raises concerns that continued unregulated e-cigarette advertising will contribute to potential individual- and population-level harm. |
| Databáze: | OpenAIRE |
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