Facemask: from pandemic to marketplace iconicity
| Autor: | Luca M. Visconti, Ksenia Silchenko |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Economics and Econometrics 2019-20 coronavirus outbreak Social Psychology Coronavirus disease 2019 (COVID-19) business.industry media_common.quotation_subject 05 social sciences Media studies Neoliberalism 050801 communication & media studies 0508 media and communications Anthropology Political science 0502 economics and business Pandemic 050211 marketing Icon business computer Economic sphere Iconicity computer.programming_language Mass media media_common |
| Zdroj: | Consumption Markets & Culture. 25:287-310 |
| ISSN: | 1477-223X 1025-3866 |
| Popis: | As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions This essay contends that facemasks have become a (post-)pandemic marketplace icon by articulating tensions in the socio-cultural, the public media, and the economic sphere Relying upon secondary-data retrieved from mass media and scientific articles boomed during the pandemic, we propose a theoretically eclectic appraisal of (1) facemasks’ iconisation, (2) the distinct systems raising masks to that iconic status, and (3) the “Marketplace Icons” series more broadly © 2021 The Author(s) Published by Informa UK Limited, trading as Taylor & Francis Group |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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