Enabling and Cultivating Wiser Consumption : The Roles of Marketing and Public Policy
| Autor: | Gillian Sullivan-Mort, Tavleen Kaur, Michael G. Luchs, Mia M. Birau, Carlos Trujillo, Yuliya A. Komarova, Sunaina Chugani, Miguel Angel Zúñiga, Lucie K. Ozanne, Farnoush Reshadi, Julia Belyavsky Bayuk, Hyeyoon Bae, Atar Herziger, Marieke L. Fransen, Elizabeth A. Minton, David Glen Mick, Jason Stornelli |
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| Přispěvatelé: | business school, emlyon, emlyon business school |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Economics and Econometrics
media_common.quotation_subject Face (sociological concept) Public policy marketing management Marketing management well-being 0502 economics and business value cycle Business and International Management Marketing [SHS.ECO] Humanities and Social Sciences/Economics and Finance media_common Consumption (economics) Flourishing 05 social sciences [SHS.ECO]Humanities and Social Sciences/Economics and Finance Communication and Media Well-being consumer wisdom Happiness [SHS.GESTION]Humanities and Social Sciences/Business administration 050211 marketing Business [SHS.GESTION] Humanities and Social Sciences/Business administration 050203 business & management public policies |
| Zdroj: | Journal of Public Policy & Marketing, 40, 2, pp. 226-244 Journal of Public Policy and Marketing Journal of Public Policy and Marketing, American Marketing Association, 2021 Journal of Public Policy & Marketing, 40, 226-244 |
| ISSN: | 0743-9156 1547-7207 |
| Popis: | International audience; Contemporary consumers, societies, and ecologies face many challenges to well-being. Consumer researchers have responded with new attention to what engenders happiness and flourishing, particularly as a function of consuming more wisely. Consumer wisdom has been conceptualized as the pursuit of well-being through the application of six interrelated dimensions: Responsibility, Purpose, Flexibility, Perspective, Reasoning, and Sustainability (Luchs, Mick, and Haws 2020). However, up to now, the roles of marketing management and government policies with respect to enabling and supporting consumer wisdom have not been thoroughly and systematically considered. To do so, we adopt an integrative approach based on a range of theoretical and empirical insights from both wisdom research in the social sciences and in consumer research. We weave those insights into the stages of an expanded version of the circular economy model of the value cycle, within which we also include the traditional four Ps of the marketing mix. This approach allows us to identify how marketing practices and public policies can enable and support consumer wisdom, resulting in advancements to well-being and the common good as well as restorations to the missions and reputations of business and government. |
| Databáze: | OpenAIRE |
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