Friends Can Be Good Medicine: An excursion into mental health promotion
| Autor: | David J. Lam, Charles E. Roppel, James T. Barter, Robert L. Taylor |
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| Rok vydání: | 1984 |
| Předmět: |
Health (social science)
media_common.quotation_subject MEDLINE Pilot Projects Health Promotion California Social support Interpersonal relationship Promotion (rank) Nursing Health care Humans Medicine Interpersonal Relations Health Education media_common Medical education business.industry Mental Disorders Public Health Environmental and Occupational Health Social Support Mental health Psychiatry and Mental health Health promotion Attitude Health education business |
| Zdroj: | Community Mental Health Journal. 20:294-303 |
| ISSN: | 1573-2789 0010-3853 |
| DOI: | 10.1007/bf00757078 |
| Popis: | This paper describes Friends Can Be Good Medicine, a multi-media, mental health promotion campaign conducted in 1982 throughout California. The creative design, pilot-test, implementation and results are reviewed. Conceptually, Friends was derived from evidence linking supportive personal relationships with increased physical and mental health. Three major campaign elements were: broadcast media, an array of educational materials, and community activities. Evaluation findings revealed that Friends was most effective when campaign elements reinforced one another. Resulting changes in knowledge, attitudes, and intentions among those reached by Friends were maintained after one year. It is contended that, for better or worse, mass media is part of the health care system. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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