Autor:	Damianos P. Sakas, Nasiopoulos K. Dimitrios, Androniki Kavoura
Rok vydání:	2015
Předmět:	Customer engagement customer engagement Brand awareness General Engineering Energy Engineering and Power Technology Social media Advertising competitive advantage Business Simulation system Marketing Competitive advantage facebook
Zdroj:	Procedia Economics and Finance. 24:589-597
ISSN:	2212-5671
DOI:	10.1016/s2212-5671(15)00642-5
Popis:	The paper aims to examine the development of competitive advantage in Facebook for brand awareness. The paper describes a dynamic model of the simulation system associated with the stock of online communication and customer engagement, the increase of users and the geographic connection that social media provide.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84d926066543d5c61811c65f7557cdcf Zobrazit plný text záznamu