| Popis: |
In spite of the great potential for the development of mobile banking in Brazil, since the banking index reaches more than half of the population and the number of internet users is even higher, this potential is not evenly distributed among the age groups in the country. Taking into account the tendency to resist new technologies as one ages, this chapter aimed to identify the factors that lead the Brazilian population aged 45 years or over to use the internet and, within this spectrum, identify the barriers to the adoption of mobile banking technology. A questionnaire was applied and 113 responses were analyzed and categorized between functional and psychological aspects in these barriers. This chapter presents the results of this research. |
