Right Information at the Right Time: Time Value of Information Characteristics for Environmental Technology Adoption
| Autor: | Andrea Masini, Sam Aflaki, Shadi Goodarzi |
|---|---|
| Přispěvatelé: | Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH), Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS), Institut Européen d'administration des Affaires (INSEAD), HEC Research Paper Series |
| Rok vydání: | 2018 |
| Předmět: |
business.industry
Process (engineering) innovation adoption renewable energy 7. Clean energy Marketing strategy information characteristics Value of information Environmental technology Time value of money Empirical research Incentive 13. Climate action Manufacturing empirical studies [SHS.GESTION]Humanities and Social Sciences/Business administration business Industrial organization |
| Zdroj: | SSRN Electronic Journal. |
| ISSN: | 1556-5068 |
| DOI: | 10.2139/ssrn.3190959 |
| Popis: | We examine empirically how different information types and information channels affect both the intention and the decision to adopt photovoltaic (PV) technology as affected by adoption stage. Analyzing data on a large European utility’s current and potential clients reveals how the effects of various drivers of adoption can change across phases of the adoption process. Our results challenge the common wisdom that information necessarily and homogeneously supports innovation adoption; instead, they strongly support the hypothesis that information types and channels have distinct effects on adoption rates. These results also highlight that, throughout the adoption process, the value of information changes. In addition, we clarify the effects of economic incentives on both the intention to adopt PV technology and actual adoption behavior. Our findings have critical implications for policy makers and for any technology manufacturing company that must optimize its marketing strategy and distribution channels to promote renewable energy systems. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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