Regret and rationalization among smokers in Thailand and Malaysia: Findings from the International Tobacco Control Southeast Asia Survey

Autor: Ron Borland, Mark P. Zanna, Buppha Sirirassamee, Geoffrey T. Fong, Wonkyong Beth Lee, Maizurah Omar
Rok vydání: 2009
Předmět:
Zdroj: Health Psychology. 28:457-464
ISSN: 1930-7810
0278-6133
DOI: 10.1037/a0014669
Popis: Objective: To test whether differences of history and strength in tobacco control policies will influencesocial norms, which, in turn, will influence quit intentions, by influencing smokers’ regret and rational-ization. Design: The data were from the International Tobacco Control (ITC) Policy EvaluationSoutheast Asia Survey, a cohort survey of representative samples of adult smokers in Thailand ( N 2,000) and Malaysia ( N 2,006). The survey used a stratified multistage sampling design. MainOutcome Measures: Measures included regret, rationalization, social norms, and quit intention. Results:Thai smokers were more likely to have quit intentions than Malaysian smokers. This difference in quitintentions was, in part, explained by the country differences in social norms, regret, and rationalization.Reflecting Thailand’s history of stronger tobacco control policies, Thai smokers, compared withMalaysian smokers, perceived more negative social norms toward smoking, were more likely to regret,and less likely to rationalize smoking. Mediational analyses revealed that these differences in socialnorms, accounted, in part, for the country-quit intention relation and that regret and rationalizationaccounted, in part, for the social norm-quit intention relation. Conclusion: The results suggest that socialnorms toward smoking, which are shaped by tobacco control policies, and smokers’ regret and ratio-nalization influence quit intentions.Keywords: smoking, regret, rationalization, social norms
Databáze: OpenAIRE