Redirecting Research Efforts on the Diversification–Performance Linkage: The Search for Synergy
| Autor: | Elena Novelli, Gautam Ahuja |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Research design
Organizational Behavior and Human Resource Management 050208 finance Knowledge management business.industry Computer science 05 social sciences Diversification (marketing strategy) 0502 economics and business HD28 Operations management Business and International Management business 050203 business & management |
| Zdroj: | Academy of Management Annals. 11:342-390 |
| ISSN: | 1941-6067 1941-6520 |
| Popis: | We review the literature on the diversification-performance (D-P) relationship to a) propose that the time is ripe for a renewed attack on understanding the relationship between diversification and firm performance, and b) outline a new approach to attacking the question. Our paper makes four main contributions. First, through a review of the literature we establish the inherent complexities in the D-P relationship and the methodological challenges confronted by the literature in reaching its current conclusion of a non-linear relationship between diversification and performance. Second, we argue that to better guide managers the literature needs to develop along a complementary path – whereas past research has often focused on answering the big question of does diversification affect firm performance, this second path would focus more on identifying the precise micro-mechanisms through which diversification adds or subtracts value. Third, we outline a new approach to the investigation of this topic, based on (a) identifying the precise underlying mechanisms through which diversification affects performance; (b) identifying performance outcomes that are “proximate” to the mechanism that the researcher is studying, and (c) identifying an appropriate research design that can enable a causal claim. Finally, we outline a set of directions for future research. |
| Databáze: | OpenAIRE |
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