Žena, majka, kraljica. O regulatornim učincima sreće

Autor:	Jelena Kupsjak
Jazyk:	chorvatština
Rok vydání:	2022
Předmět:	Cultural Studies Anthropology happiness medicalization of discontent repatriarchalization gendered mental health sreća medikalizacija nezadovoljstva repatrijarhalizacija orodnjeno mentalno zdravlje sreća medikalizacija nezadovoljstva repatrijarhalizacija orodnjeno mentalno zdravlje
Zdroj:	Etnološka tribina : Godišnjak Hrvatskog etnološkog društva Volume 52 Issue 45
ISSN:	0351-1944 1848-9540
DOI:	10.15378/1848-9540.2022.45.10
Popis:	Kroz analizu reklamnih kampanja za dodatak prehrani koji obećava povratak sreće ovaj članak problematizira regulatorne učinke potrage za srećom u kontekstu tranzicije i popularizacije novih oblika ženskosti u Hrvatskoj. Članak ukazuje na rodne dimenzije “tranzicije” kroz analizu njezinih materijalizacija u kontekstu popularne kulture. S fokusom na orodnjeno mentalno zdravlje, analiza se oslanja prije svega na rad Sare Ahmed o afektivnosti društvenih normi i ideala kao i na rad Lilijane Burcar koji se bavi odnosom kapitalizma i patrijarhata u postjugoslavenskom prostoru. Through analysis of advertisement campaigns for a food supplement that promises the return of happiness, this article problematizes the regulatory effects of the search for happiness in the context of the transition and popularization of new forms of womanhood in Croatia. The article points to gendered dimensions of “transition” by analyzing its materializations in the context of popular culture. With a focus on gendered mental health, the text builds on Sara Ahmed’s work on the affectivity of social norms and ideals and Lilijana Burcar’s work dealing with the relations of capitalism and patriarchy in post-Yugoslav space.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81ddd251698a2bd7b60fcfa02980da06 https://doi.org/10.15378/1848-9540.2022.45.10 Zobrazit plný text záznamu