A Video Intervention to Increase Organ Donor Registration at the Department of Motorized Vehicles
| Autor: | Nataliya V. Ivankova, Thomas A. Morinelli, Cheryl L. Holt, Derek Dubay, Zemin Su, Michelle Y. Martin, Mona N. Fouad, Laura A. Siminoff, David T. Redden, James R. Rodrigue, Ivan Herbey |
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| Rok vydání: | 2020 |
| Předmět: |
Adult
Male Automobile Driving Health Knowledge Attitudes Practice medicine.medical_specialty Attitude to Death Time Factors Younger age Video Recording White People Article Young Adult Sex Factors Humans Medicine Organ donation Health Education Aged Aged 80 and over Motivation Transplantation Deceased donor Video intervention business.industry Age Factors Interrupted time series Interrupted Time Series Analysis Odds ratio Middle Aged Tissue Donors United States Confidence interval United States Government Agencies Black or African American Emergency medicine Alabama Female Television Donor registration business |
| Zdroj: | Transplantation |
| ISSN: | 0041-1337 |
| DOI: | 10.1097/tp.0000000000002880 |
| Popis: | BACKGROUND The goal of this study was to increase organ donor registrations at the Department of Motorized Vehicles (DMV) via utilization of a sustainable, low-cost, African American-centric organ donation educational video. Results from previous studies provided a framework to generate a 10-minute video that featured registered organ donors, deceased donor families, and transplant recipients. METHODS The video was presented via an interrupted time series design (repeating on 2 mo, off 2 mo) on televisions placed in 6 regional DMVs. During the 12-month study, 162 387 patrons visited the DMVs. RESULTS Increases in organ donor registration were consistently observed in each DMV while the video was on compared with off (mean = +2.3% [range +1.98% to +3.35%]; P < 0.0001). Multivariable analysis demonstrated that females (odds ratio [OR], 1.29; 95% confidence interval [CI], 1.26-1.31), younger age (OR, 0.982/y; 95% CI, 0.982-0.983), and the video intervention (OR, 1.09; 95% CI, 1.07-1.12) were significantly associated with increased registration; while compared with Caucasian race, African American race was not (OR, 0.22; 95% CI, 0.22-0.23). There was no video-dependent effect on registration between Caucasians and African Americans (P = 0.62). Exit interviews demonstrated only 16% of patrons could identify the key message in the video (becoming a registered organ donor). CONCLUSIONS An educational video promoting organ donation resulted in increased organ donor registration at the DMV. The intervention was equally effective in African Americans and Caucasians. Future efforts should focus upon target-specific messaging and patron consumption of the educational video. |
| Databáze: | OpenAIRE |
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